This project involved a complete rebranding of all materials, in order to build a cohesive visual identity and to incorporate the brand’s travel themes into their menu selection.
In line with the client’s vision, the goal was to pull from pop and street visuals that can create a unique and recognizable aesthetic. The result is a clean, distinctive visual identity full of bold shapes.
Imagery from seaside surfers and Route66 travellers on long drives out west inspired the wavy and dashed lines of the logo, and for every item was created an icon.
*The realisation of photos and video were outsourced.