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fabio pugliese | Design Studio
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Milano Roastery

Roastery rebranding

The client requested a complete rebrand, from renaming the establishment to all required materials with the goal to make the brand recognisable and emphasise the expertise of the brand around the coffee-roasting processes.

Working in tandem with the architectural firm, who conducted the renovation of the establishment, we redesigned the brand to create a unique visual identity which draws on the industrial atmosphere of the bar redesign and draw upon the style of shipping documents and packing slips.

Activities:

  • Logo
  • Packaging
  • Menus
  • In-store communications

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OLD logo
NEW logo
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