Branding for Valchiavenna consortium

A branding proposal for the tourist consortium responsible for promoting activities through the Valchievennian region of Italy. The proposal consisted of a logo design and potential applications for the new branding.

The result is a brand identity that pulls inspiration from the recognizable landscape of the Valchievennian mountains and the Sorel wind, expressed on the logo through the exaggerated curves and the shape of the “V” that mimics the valley of the region. The grey details in the design recall the smooth, winding streets that surround the mountains.

The project was made in conjunction with Playdesign studio